Green Ideas + Creative Technology for Retail

ConnectEKO

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Recycling Plastic Bags, Wraps and Film

Posted on September 8, 2013 at 1:30 PM Comments comments (1)

One of our projects is focused on helping retailers promote in-store plastic bag recycling.


We have performed a lot of research on the subject and discovered the majority of shoppers use plastic bags and very few recycle them.


Our shopper surveys have shown that most people are totally unaware plastic wraps and thin films can be recycled. For example, the wrap around toilet paper, bread bags, dry cleaning bags, etc.


These can all be dropped off for recycling at most grocery stores along with unwanted plastic shopping bags. It’s always rewarding to share this information with someone for the first time - being there when that “a-ha” moment happens - when they learn they can do so much more with regard to recycling!


We have traveled the country visiting many supermarkets along the way. We always like to pop-in and check out what’s being done to promote plastic bag recycling. Most often we have to really hunt down the plastic bag collection bins. They are usually hidden in the vestibule or tucked away somewhere in the store.


Why is this? That’s what we want to know too!


Several environmental organizations and large corporations alike want to increase the recycling rate for these materials…and we want to help!


In order to increase the plastic bag/wrap recycling rate, people need to know about it. Right!?!


It’s time to incentivize in-store recycling!


How can we accomplish this? We think plastic bag recycling promotion needs to be up-front and take center stage. It needs to be fun, eye-catching and engaging. Stores and brands need to embrace the initiative and start by offering perks to shoppers who recycle their plastic bags and wraps!


It’s pretty simple - check out our quick video. 


Please let us know what YOU think.


 

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Let's Get on the Shelf!

Posted on August 6, 2013 at 10:30 PM Comments comments (0)


                                                           



Hi, thanks for hoppin’ by!


We are thrilled to announce that our product RBit FROGS™ has made it past the first stage of the Walmart Get on the Shelf Contest!


We now move on to the Audition Round, where online voting will help show the Walmart judges how much public support we have.


The voting started today and we really need your help!


How the Voting Process Works:

 

  • Voting runs from now through September 2, 2013
  • It’s a Facebook voting platform – account login is required  
  • Follow this link – click the “Vote for this!” button on our RBit FROGS page
  • You can vote once per day

 

The Get on the Shelf Contest is an amazing opportunity, so please help us spread the word by sharing with your friends, family and colleagues‎.


ConnectEKO is up for the challenge and our RBit FROGS are ready to hop to it!


Let’s work together to be green, live better – and of course have some fun doing it!


We truly appreciate your time and support.


A Plastic Bag Story Problem

Posted on March 7, 2013 at 3:20 PM Comments comments (0)


That's a Whole Lotta Plastic Bags!

 

We have been doing a lot of research on plastic bags, recycling, supermarkets and shopper behavior.  What we find to be most consistent in our research are the inconsistent facts about plastic bag usage and recycling.


Having said that… We decided to put together some facts and figures using reasonable data, common sense and simple math.


There are about 37,000 supermarkets in the USA.

On a typical day in the USA over 32 million adults go grocery shopping.

On average 3,500 or more people shop at their local supermarket every day.


With that, more than 200 million plastic bags are used every day.

Most shoppers average 8 to 10 plastic bags per trip.

When people do recycle their plastic bags at the store, they usually bring back about 30 of them -  that’s about a bag stuffed full of wadded up bags.


It takes approximately 77 plastic bags to make a pound.

There is 2000 pounds in a ton, it takes roughly 154,000 bags to make one ton.

On average the recycling industry pays $300 to $400 for a ton of plastic bags.  

That's not bad!


So, if just 25% or 875 of the 3,500 shoppers that go to their local supermarket everyday were to recycle 30 of their unwanted plastic bags…Somewhere around 26,250 plastic bags would be collected in just one day.


It would take less than 1 week for a single store to accumulate a ton of bags!

Better yet, stores with several locations could collect more than a ton per day!


OK - this is pretty simple stuff right? It’s not that easy…

Most shoppers don’t even know they can recycle plastic bags at the store.


Sadly, less than 5% of shoppers recycle their plastic bags.

Why?  It seems to be a lack of awareness...


We want to help improve these numbers!


That’s one of many reasons we're developing the Eco-Collect & Connect Kiosk; designed to enhance in-store plastic bag recycling programs by promoting awareness.


We believe our fun eye-catching digital kiosk will help promote in-store plastic bag recycling.  Please share your thoughts; we would like to hear from you!

Grow America Competition

Posted on February 20, 2013 at 12:00 AM Comments comments (0)


Today we learned about Grow Americas’ Innovative Product competition and we're very excited to be taking part in it with our Eco-Collect & Connect kiosk.


There’s only one week left in the competition and we have a lot of catching up to do! Please show your support for ConnectEKO by voting for us via your facebook account.  


Click the link to vote: http/www.growam.com/entrant/843178374


Thanks so much for your help - we look forward to connecting with you!


HOW IT WORKS:

 

  • Competition ends Feb. 26th; the top 50 will be judged by professionals
  • Enter your cool business idea or innovative product
  • Share your entry with your friends, co-workers and anyone else
  • Get your supporters to vote each day, every vote earns you points

 


WHY WE ENTERED:

 

  • Top Products Win Cash: $20k first, $10k second, $5k third place
  • Grow America Finalists get awesome PR and insane exposure
  • Learn from the Grow America mentors and become part of the family
  • Get product validation and feedback from an engaged audience

 

 

Say Hello to ConnectEKO!

Posted on January 16, 2013 at 12:20 AM Comments comments (0)

Hi! Electronic System Innovators is happy to announce our new trade name and website – we really appreciate your interest!  We decided to start out fresh in 2013; doing business as ConnectEKO - a name that much better defines our green niche and vision for the retail industry.


For those just getting to know us: We’re on a mission to get more people involved in the green scene by integrating fun creative technology at the most logical place - inside the supermarket. Please take a look around our site for more info on us and what we're doing to help make being green mainstream!


Hop over and check us out on Facebook, Twitter and LinkedIn. We just rolled out our new social media pages and would love to connect with you there too! Thanks again for your interest and support – we look forward to hearing from you soon.

Tech Town Startup Receives Global Recognition

Posted on January 14, 2013 at 10:25 PM Comments comments (0)





Electronic System Innovators is very proud, excited and grateful to be selected as a finalist in the Startup Open competition for our Eco-Collect & Connect project. It's an honor to be one of the 'GEW 50' - a list of the 50 most innovative new companies in 2012!


Startup Open, a featured event of Global Entrepreneurship Week, is a global competition to identify and recognize 50 of the most promising ventures from around the world, selected by a range of criteria including strength of concept, growth projections, and knowledge of the market. We will now go on to compete for a handful of prizes. The winners will be announced during Global Entrepreneurship Week, November 12-18, 2012.

 

Check out the press releases below for more info.

 

 

WASHINGTON, D.C. – October 15, 2012 – In the search to find some of the best and brightest new startups around the world, Global Entrepreneurship Week today announced the "GEW 50" —a list of the 50 most innovative new companies competing in the Startup Open, a competition that recognizes startups with high-growth potential. Read more...

 

 

WASHINGTON, D.C. – October 15, 2012 – In the search to find some of the best and brightest new startups around the world, Global Entrepreneurship Week today announced the “GEW 50” —a list of the 50 most innovative new companies competing in the Startup Open, a competition that recognizes startups with high-growth potential. These elite ventures will now vie for the grand prize—an all-expenses-paid trip to Rio de Janeiro to serve as an official delegate to one of the world’s largest gatherings of startup champions, the Global Entrepreneurship Congress, in March 2013. Read more...

 



 


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